Random Walks

Well, it’s been knife, knife and more knives recently.

My favorite knife club, WRCA, has obtained several really nice knives for their raffle at our yearly fund raiser.  It’s a knife show of course and it’s the weekend after Mother’s Day.  That’s May 18 and 19, 2019.

We want to gather as much attention as possible with the hope that this will translate into attendance.  You see, attendance is the lifeblood of any show, knife, gun or model train.  It’s obvious that vendors will only rent table space from you if they have a good chance of making sales.  The promotor can’t guarantee sales, but he can (and should) shoulder much of the blame for poor attendance.


Here’s the initial flyer for the WRCA show.  If you make, sell, collect and would like a table, call Darlene.
The question is how to get people interested in attending?  The best way is to tell the general population and remind them constantly.  This is how blockbuster movies do it.  They create interest by constantly telling you through the media, internet, weekly magazines that the blockbuster of the season is coming.

Not having the budget they have, we’re going tackle the problem by guerrilla advertising.  One step is to get pictures and information out about our yearly knife raffle.

I had to set up my photo booth and take some photos.  It’s not a real high tech operation.  I use a thin white cloth as a diffuser and two of the brightest fluorescent lights I could find.  With the help of several reflectors and the all-important tripod I try to get studio quality images.  It’s been known for some time that great images make lasting impact.

 

My photo set up and chop saw……….

So these will be on our website, on my blog and Facebook page with the hope of attracting potential customers who want to take a chance on winning as well as attending our show May 18 and 19, 2019.

I believe this is first prize.  I think it is one hell of nice knife.  More on this topic in the future.

Speaking of shows, I just attended the Lehigh Valley Knife Show.  It’s within spitting distance of New Jersey and (almost) New York.  We get a lot of traffic from these states because of their draconian knife laws.  It’s tough to be a collector when you feel harassed about your hobby.  I had a number of potential customers after specific products, like Spyderco’s rust-proof H1 steel, but unable to purchase it because the blade is too long.

One customer uses the thinking that most, if not all criminals, use cheap kitchen knives and other POS knives.  His defense is to tell the police officer, “Look, it’s a $200 knife.  I have a car with another $800 dollars’ worth of tools I use on my job, so it isn’t likely I’m holding up or mugging people outside of bars to make $30.”

He claims it works so far…..

At the show I ran into a fellow who run knife classes for Girl Scouts.  It’s based on a Swedish program, sadly now extinct, that taught a quarter of the grade school population how to cut with a knife.  His students learn how to make cuts like a V-cut or stop cut.  When they are done I understand they have a little carved figure.  Very cool.

Imagine grade school children learning how to carve in a society where a drawing of knife gets you sent to the principal’s office.  Amazing.  I wish him good luck!

While I was at the show I passed out flyers for the WRCA show at the Massillon K of C Hall, May 18 and 19th.  (I bet you were wondering if I would get around to that again.)

Look, it’s five hours away, for some of these vendors it’s an additional 2-3 hours on top.  It’s a long way to go to sell knives.  Part of my sales pitch was, “Look, come sell knives on the weekend, visit the FootballHall of Fame on Monday and by the way, the Rock and Roll Hall of Fame is just up the road in Cleveland.  You could have a great time.”

One guy told me he hates football, okay what about rock and roll?  He hates that, too.  Okay, I can give it back, too.  I said, “What you hate football?  Are you un-American?  What are you?  A Commie?”

Well, he started to laugh and said “Okay, give me a flyer.”

I’ve said this before.  Life is hard and everyone is working hard to get by.   If someone offers you a flyer to participate in an activity you are currently involved with, just say thanks and take the damn thing.

Here are a few images of the knife show.

My table 
Early Sunday Morning.  Sundays are always slow and thus a good day to bargen.
Grinding knives and axes at the show, or 4th of July fireworks early.